Red Lobster Launches App-Based Loyalty Program
Red Lobster® announced today the nationwide* launch of a new app-based loyalty program, My Red Lobster Rewards℠. My Red Lobster Rewards members will earn one point for every dollar spent at Red Lobster. Once members earn 125 points, they will receive a reward – the choice between three tasty offers – which can be redeemed during a future restaurant visit. As a welcome bonus, RedLobster is giving guests who sign up for My Red Lobster Rewards 75 free points. The points are accumulated and tracked through the My Red Lobster Rewards app simply by scanning a QR code located on their receipt.
“We want our loyal guests to know how much we appreciate them, so we designed a program that rewards them for their love of seafood,” said Salli Setta, President of Red Lobster. “Guests can earn points simply by dining with us, and the My Red Lobster Rewards app makes it easy to accumulate, track and redeem points right from their mobile phone.”
In addition to rewarding guests with points, the app will allow guests to put their names on the waitlist at their local Red Lobster restaurant, where available. And, coming soon, guests will be able to use the app to place a to-go order.
The free app is available for iOS and Android.