Red Lion Hotels Leverages Distribution Platform to Support Group and Meeting Sales

Red Lion Hotels Corporation has implemented Newmarket International, Inc.'s MeetingBroker as its lead distribution platform and standardized on Delphi for sales and catering management. Red Lion has made investments over the past few years to focus on aggressive sales growth. In order to achieve such growth, Red Lion realized the sales team required a common enterprise-wide technology solution they could access anytime, anywhere in order to drive revenue and improve efficiencies.

 

By standardizing on the MeetingBroker platform, Red Lion will leverage a leading distribution platform for group and meeting businesses. Red Lion will centralize the distribution of leads from its network of properties and public channels to improve its current conversion ratio and book more business. "MeetingBroker will be a paradigm shift for how we manage our groups and meetings business resulting in improved response times to inquiries," says Mark Mahoney, Red Lion Hotels corporation vice president of sales. "In addition, the MeetingBroker platform provides access to new group business audiences via the many public channels connected to MeetingBroker."

 

Newmarket International will host Delphi in a multi-property environment built for Red Lion. The multi-property environment will deliver centralized reporting to Red Lion's executive management and drive consistency across the enterprise in how the groups and meetings business is managed at the property level. "The Delphi environment will streamline and automate our reporting consolidation efforts which will deliver an accurate view of our business and improved service to our customers," describes Mahoney.