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05/12/2021

Rebel Hospitality Names Hospitality Technology Expert Craig Franco as Vice President of Revenue & Distribution

Franco brings more than 15 years of experience to the hospitality brand.
a person posing for the camera

Hotel development and management leader Rebel Hospitality announced the hiring of Craig Franco as Vice President of Revenue & Distribution. With more than 15 years of experience, Franco instills his revenue strategy and technology expertise to achieve the overall maximum revenue performance of Rebel Hospitality’s hotel portfolio by defining and expanding the company’s revenue strategy, revenue systems and revenue programs. 

As the newest executive to the company’s rapidly growing lifestyle hotel division, Franco will oversee the sales, technology, e-commerce, and revenue management of topline revenue streams. His duties will also include an unwavering pursuit to build the best revenue generating platform to deliver unparalleled returns to owners. In this new role, Franco will significantly impact the day-to-day business operations at Rebel Hospitality on multiple levels.

Before joining Rebel Hospitality, Craig Franco was a top-line and revenue distribution divisional leader for Evolution Hospitality, and a founding executive of INTRIGUE by Interstate Hotels and Resorts. He worked as a Regional Director at Interstate Hotels & Resorts for over eight years, managing monthly forecasting, budgeting and assisting hotels with their complete digital marketing process. Franco’s career history also includes time spent as a Regional Director for Amsterdam Hospitality Group and Warwick International Hotels with solid expertise working with independent hotels and every major brand, including Marriott, Hilton, IHG, and Hyatt.

“Craig drives market awareness through a rare combination of strategic vision, customer focus, and expertise in contemporary hospitality technologies,” said Brian Sparacino, President, and CEO of Rebel Hospitality. “His skill set spans all aspects of revenue management, and in this role he will be an integral member of the Rebel leadership team and tasked to develop additional facets of our cutting-edge hospitality technology.”

As a Long Island native, Franco prides himself as a family man with a passion for New York City’s sports teams and CrossFit. Craig holds a Bachelor of Arts in Business Management from Farmingdale State College.