RateTiger: 48% of Spaniards Book Their Travel via OTA, the Highest in Europe
Hotel connectivity company RateTiger, in partnership with BEONPRICE and Live OS, published an Infographic titled ‘La Liga Hospitality’ at FITUR in Madrid which highlights Spanish online travel performance. In 2017, a year that was marked with political agitations and external disturbances, Spain still received more than 80 million international visitors, retaining its position as the most visited country by EU residents.
Interestingly, 6 out of every 10 international bookings in Spain come from 5 European countries, namely – UK, France, Germany, Italy and Netherlands. Spaniards continue to travel with 65% of their population taking a personal trip in 2017. When it comes to hotel booking, they clearly prefer OTAs – with more than 48% of all travel bookings being made via OTAs – the highest in Europe.
Data from the infographic show that while Catalan region still remains one of the most visited tourist places in the country, the region has been struggling to get its momentum back following the political unrest. This has an impact on the overall tourism forecast for Spanish hotel industry with ADR growth in 2018 for four key cities – Barcelona, Madrid, Canarias and Mallorca showing a dip compared to last year.
To view the infographic from RateTiger, click here.