Rainmaker Announces Strategic Partnership with Cvent
Complementing its innovative grouprev® product, The Rainmaker Group has entered into a strategic marketing agreement with Cvent, Inc., ensuring hospitality and gaming clients can more seamlessly prioritize and respond to group business leads from Cvent’s cloud-based enterprise event management platform.
The agreement allows users of Rainmaker’s grouprev group pricing solution to automatically rank and score RFP leads based on what’s important to their hotel using Cvent’s Lead Scoring technology. As a result, group business managers spend more time making informed decisions about which leads to pursue, and less time filtering and qualifying leads. This amplifies the advantages of Rainmaker’s grouprev, the only product of its kind, which improves deal conversions by 11 percent, stimulates rapid base building and is geared to attracting the best possible business. The optimal price recommended by grouprev significantly improves the likelihood of winning business and increasing the associated group room revenue, while minimizing lost business by both groups and transient guests.
Cvent provides hoteliers with an integrated platform, enabling properties to improve conversion through proprietary demand management and business intelligence solutions. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. Its 2015 launch of Lead Scoring helps hoteliers prioritize group leads. As a part of the Group Demand Management pillar of the Cvent Hospitality Cloud, Lead Scoring provides users with the tools they need to efficiently manage, prioritize and track high volumes of group business leads through a central interface. Revenue managers enjoy a holistic view of group demand so they can quickly focus on the best leads within the context of inventory, demand and profitability.
The agreement allows users of Rainmaker’s grouprev group pricing solution to automatically rank and score RFP leads based on what’s important to their hotel using Cvent’s Lead Scoring technology. As a result, group business managers spend more time making informed decisions about which leads to pursue, and less time filtering and qualifying leads. This amplifies the advantages of Rainmaker’s grouprev, the only product of its kind, which improves deal conversions by 11 percent, stimulates rapid base building and is geared to attracting the best possible business. The optimal price recommended by grouprev significantly improves the likelihood of winning business and increasing the associated group room revenue, while minimizing lost business by both groups and transient guests.
Cvent provides hoteliers with an integrated platform, enabling properties to improve conversion through proprietary demand management and business intelligence solutions. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. Its 2015 launch of Lead Scoring helps hoteliers prioritize group leads. As a part of the Group Demand Management pillar of the Cvent Hospitality Cloud, Lead Scoring provides users with the tools they need to efficiently manage, prioritize and track high volumes of group business leads through a central interface. Revenue managers enjoy a holistic view of group demand so they can quickly focus on the best leads within the context of inventory, demand and profitability.