RaGaPa, NETGEAR Partner to Provide Integrated Wi-Fi Monetization and Engagement Features in NETGEAR Insight

RaGaPa, a pioneer in the space of Wi-Fi monetization, and NETGEAR, Inc., a global networking company, announced the launch of a joint solution allowing NETGEAR to provide integrated Wi-Fi monetization and engagement features in its cloud management platform, NETGEAR Insight. The joint solution is named Instant Captive Portal, Powered by RaGaPa. Access points enabled with NETGEAR Insight will support this solution out of the box. NETGEAR entered into a technology licensing agreement with RaGaPa to leverage the rich functionality of CaptiveXS - Wi-Fi engagement and monetization solution by RaGaPa.

With a strategic push to monetize all customer touchpoints, businesses are continually looking for opportunities to engage with their customers. Guest Wi-Fi is an excellent avenue to execute some of the most innovative customer engagement campaigns. There are three critical aspects of active customer engagement over guest Wi-Fi. First, the customer data acquisition and advanced analytics are vital when it comes to personalizing customer engagement over guest Wi-Fi. Second, an intuitive and easy to use Wi-Fi monetization solution is critical so that the SMBs can experiment with Wi-Fi marketing campaigns without depending on IT. And finally, the solution should be manageable from a centralized cloud-hosted dashboard. NETGEAR noticed that RaGaPa's CaptiveXS platform brings together these three critical aspects with simplicity to integrate within their easy-to-deploy cloud solution Insight.

Instant Captive Portal Powered by RaGaPa is an advanced Captive Portal with multiple social login options, deep user analytics, vouchers support and a host of Wi-Fi monetization features that include videos, display banners, payment system and user surveys.