QuickMobile Redefines Event App User Experience with New Mobile Interface
QuickMobile has released a new user interface for its mobile app and analytics platform. The new UI recognizes the maturity of the app market and addresses one of the biggest barriers to enterprise mobile app adoption by redefining the user experience. The interface includes a completely redesigned look and feel, enhanced features to improve navigation and interaction with app content, and a new mobile framework for greater cross-platform consistency and development efficiencies.
According to enterprise mobility provider Kony, 50 percent of enterprise mobile apps fail because of poor user experience, while SAP found that 78 percent of enterprise apps are abandoned after the first use. The most successful apps are created with the end user in mind, and this applies equally to business use cases. If corporate apps are not intuitive and fail to deliver the intended benefits, then adoption suffers, often with fatal consequences.
In addition to a new layout and design, QuickMobile has included a number of updates that will simplify and enhance navigation while making data gathering and sharing easier.
Among the updates are:
· Style changes and feature updates that make content easier to read, navigate, search and favorite;
· Extended search capabilities. Results will come from every component within the app, including attendee profiles, documents, exhibitors, schedule, sponsors, etc.;
· New survey interface to make surveys easier to read and complete;
· Updated gamification interface with enhanced leaderboard that includes attendee photos; and
· More consistent layout and design between iOS and Android operating systems.
According to enterprise mobility provider Kony, 50 percent of enterprise mobile apps fail because of poor user experience, while SAP found that 78 percent of enterprise apps are abandoned after the first use. The most successful apps are created with the end user in mind, and this applies equally to business use cases. If corporate apps are not intuitive and fail to deliver the intended benefits, then adoption suffers, often with fatal consequences.
In addition to a new layout and design, QuickMobile has included a number of updates that will simplify and enhance navigation while making data gathering and sharing easier.
Among the updates are:
· Style changes and feature updates that make content easier to read, navigate, search and favorite;
· Extended search capabilities. Results will come from every component within the app, including attendee profiles, documents, exhibitors, schedule, sponsors, etc.;
· New survey interface to make surveys easier to read and complete;
· Updated gamification interface with enhanced leaderboard that includes attendee photos; and
· More consistent layout and design between iOS and Android operating systems.