ProfitSword Appoints New Chief Operating Officer and Director of Technology

Michal Christine Escobar
Senior Editor (Hotels)
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ProfitSword, a developer of business intelligence and data integration software for the hospitality industry, announced the appointments of John Crutchfield as Chief Operating Officer and Sean Hoggard as Director of Technology. The appointments come as a result of ProfitSword's continued market expansion and increasing demand for its business intelligence and data management solutions. Crutchfield and Hoggard will both serve vital roles in further streamlining company operations to meet growing industry demand, as well as assist in implementing new business strategies and identifying additional opportunities for greater company growth.

Originally joining ProfitSword in 2018 as an Agile Operations Leader, John Crutchfield has since been credited with enhancing the performance of the company's suite of solutions. Prior to joining ProfitSword, Crutchfield held numerous notable roles that include serving as Director of Sales Operations and Marketing for Marriott Vacations Worldwide. A Magna Cum Laude graduate of the University of South Florida with a Bachelor of Arts degree in management information systems, Crutchfield also holds an MBA from the University of Phoenix and holds numerous certifications such as Lean Six Sigma, PSM I and PSPO I. As COO, Crutchfield will oversee the organization and strategy of multiple ProfitSword departments including quality assurance, project management, software support, architecture and development as well as client success.

Sean Hoggard takes on the role of Director of Technology after having initially joined ProfitSword in 2008. Previously recognized for his ability to enhance team collaboration and ensure full customer satisfaction, Hoggard's new position will task him with providing oversight for development and technical support teams, and will report to Crutchfield in this capacity. Hoggard is a graduate of the University of Georgia with a Bachelor of Business Administration (BBA), and is further credited by colleagues for his expertise in strategic planning, leadership and customer service.

As a leading provider of business intelligence and analytical software for the hospitality industry, ProfitSword provides a single database solution that powers several robust software applications. ProfitSword applications include ProfitSage, a robust reporting environment that also provides tools for data management such as forecasting and budgeting. With ProfitSage companies are able to integrate with an array of disparate systems to consolidate their data. This provides seamless and instant access to all performance-related data throughout the organization via automated and customized reports. With ProfitPlan, businesses gain the ability to monitor the success of annual plans and monthly and weekly performance with access to data that includes market overview, demand outlook and analysis of key competitors. Using ProfitPace, businesses can fully automate pace and productivity reporting across multiple CRM solutions in order to ensure that sales goals are on track to be met consistently. Also available is ProfitWizard, an advanced platform that combines business intelligence, decision support, performance management and ad-hoc reporting for an even greater in-depth analysis of data.