Primland Resort Selects PAR Springer-Miller's Host Hospitality Management System
The 12,000 acre Primland Resort in the Blue Ridge Mountains of Virginia has chosen PAR Springer-Miller Systems' (PSMS) Host Hospitality Management System to enhance guest service throughout its resort. Primland, known for its acclaimed Highland Golf Course as well as their hunting and outdoor activities, will integrate all aspects of its resort including the new 72,000 square foot lodge and spa into the Host system.
In addition to the Host front office system, Primland will install several of PSMS' integrated modules including Spa/Resort Scheduling to manage their new spa facility, and Touch Fine Dining and Retail POS in revenue centers across the expansive resort. Primland's Highland Golf Course, rated "One of the 10 best new courses in America" by Travel + Leisure Golf Magazine, will utilize the Golf Tee Times module to manage the course operations.
In addition to the Host front office system, Primland will install several of PSMS' integrated modules including Spa/Resort Scheduling to manage their new spa facility, and Touch Fine Dining and Retail POS in revenue centers across the expansive resort. Primland's Highland Golf Course, rated "One of the 10 best new courses in America" by Travel + Leisure Golf Magazine, will utilize the Golf Tee Times module to manage the course operations.
By using several of PSMS' fully-integrated optional modules, Primland will take advantage of the Booking Center for single-screen reservations of lodging, golf, spa, dining and other activities. The Host Booking Center provides a single itinerary number to reference an entire stay and simplifies and expedites what would otherwise be a complicated reservations process.
"Primland will soon open the new Lodge at Primland with 26 additional guest suites, a spa, retail, dining and event space," says Brooks Bradbury, general manager of Primland. "Having experienced the power of the Host System, I am confident it will allow our staff to deliver unsurpassed guest satisfaction by integrating all of our offerings into one full-featured system. Every facet of the guest experience at Primland can be managed with Host and we look forward to delivering an unparalleled level of guest service."
"Primland will soon open the new Lodge at Primland with 26 additional guest suites, a spa, retail, dining and event space," says Brooks Bradbury, general manager of Primland. "Having experienced the power of the Host System, I am confident it will allow our staff to deliver unsurpassed guest satisfaction by integrating all of our offerings into one full-featured system. Every facet of the guest experience at Primland can be managed with Host and we look forward to delivering an unparalleled level of guest service."