Portugal's Essential Tools Partners with SiteMinder

Hotel clients of Portugal’s Essential Tools have gained access to SiteMinder's distribution and direct booking technology. The deal – which comes one week ahead of Portugal’s main tourism exhibition, BTL, in Lisbon – will see SiteMinder’s solutions adopted by the majority of Essential Tools’ client portfolio of 25 hotels across the country, including OPO Hotel Porto Aeroporto, Sea Porto Hotel and Grande Hotel de Luso.

Essential Tools’ CEO, Luis Ferreira, says, “Using SiteMinder’s booking engine and channel management solutions, our hotel clients can open their doors to Portugal’s many tourists who wouldn’t otherwise be aware of their hotels’ existence or have a way to book with them directly online. We are very pleased to provide these capabilities alongside SiteMinder, which has earned its place over the years as one of the most sought-after technology providers in Portugal’s hotel market.”

For 10 years, Essential Tools has supported hotel businesses to capitalize on Portugal’s burgeoning tourism sector through integrated tourist advisory services, destination marketing and eCommerce solutions.

It is estimated more than 21 million tourists visited Portugal in 2017 to mark 10 percent growth from the previous year. According to the Hotel Industry Association of Portugal, 2017 will likely form the third consecutive year both demand and prices paid have grown for local hotels.