Pizza Tracker Tech Allows Domino's Customers to Track Orders from Store to Door

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Pizza Tracker Tech Allows Domino's Customers to Track Orders from Store to Door

02/05/2008

Domino's Pizza announces the launch of a food delivery industry first: Pizza Tracker. This revolutionary technology allows Domino's Pizza customers to follow the progress of their order online from the time they click the "Place Order" button or hang up the telephone until the Domino's delivery expert is knocking on their door.

Pizza Tracker was introduced to customers ordering online in a test in late December and was rolled out to customers ordering from www.dominos.com this month. Pizza Tracker is currently available at more than 3,200 Domino's Pizza stores in the U.S. that use the company's Domino's Pulse computer system. The list of stores adding the Domino's Pulse system is growing every month.

"There is absolutely nothing like this in the food service industry," says Domino's CIO, Chris McGlothlin, of the ability to track telephone orders. "At Domino's, we're obsessed with great service. We measure performance. Now we can prove it every step of the way. Pizza Tracker will allow customers to know when their order is being prepared, when it's out of the oven, and when it's out the door and on its way. It even includes the first name of the person delivering the order."

Pizza Tracker is linked directly to the computers inside the pizza stores using Domino's Pulse and is accurate to within 40 seconds. Domino's Pizza has filed for a patent on this innovative technology.