Philadelphia Dessert Maker Among 50 Winners of Visa Cashless Challenge

Dre’s Water Ice and Ice Cream in Philadelphia is among the 50 small foodservice businesses that have been named winners of the Visa Cashless Challenge.

Going cash-free has helped Dre’s Water Ice and Ice Cream in Philadelphia become more efficient.

“Going cashless has been a major key to helping our local dessert business activate at a large multi-day event in Philadelphia. We were able to observe our inventory and keep top selling flavors in stock, cut down wait time for customers to processing every 32 seconds and reconcile our books easier at the end of the event,” said Andre Andrews, founder. He plans to use the prize money to implement digital technologies to better serve customers.

Visa received entries from across the United States and across a variety of foodservice businesses, including coffee shops, food trucks, full-service and quick-service restaurants and juice bars. Winners were chosen based on video submissions that showed positive impact to employees, their businesses, as well as originality, creativity and passion.

Small business owners said some of the top reasons their businesses prefer cash-free payments include efficiency at the point-of-sale, increased security for employees and reduced overall costs. Winners were chosen based on video submissions that showed positive impact to employees, their businesses, as well as originality, creativity and passion.

Each winning business received $10,000 they can use to assist in their plans for digital commerce enhancements, point-of-sale upgrades, marketing efforts and other business improvements. A full list of the 50 Visa Cashless Challenge winners is here.