P.F. Chang’s Gets More Efficient with Marketing
P.F. Chang’s has migrated its rewards program to the Paytronix Platform and launched a new mobile app custom-built by Paytronix. In making the switch, P.F. Chang’s is able to get to know both its guests and their behavior to achieve a true one-to-one marketing strategy.
First launched in July 2015, P.F. Chang’s Reward is available to customers at the brand’s 214 U.S. restaurants. The program has approximately four million members.
Today, P.F. Chang’s operates both an email club and a loyalty club. The savvy group has found that each offer dollar invested in its loyalty program has an 8-10% greater impact on sales when compared to the same offer investment in its email program.
“P.F. Chang’s moved its loyalty program to Paytronix so that we could be more strategic,” said Alexis Flores, manager of CRM and loyalty at P.F. Chang’s. “Leveraging the Paytronix Data Insights program, P.F. Chang’s is able to get deeper into its relationship with its guests so that we can think about our loyalty program and business as a whole.”
The new custom-built P.F. Chang’s mobile app combines both loyalty and online ordering for a seamless guest experience. Guests can use the app to order delivery or pickup, make an in-app payment, join the rewards program, redeem offers and rewards with in-app orders, view their rewards account, save and reorder favorite items, make a reservation, and purchase gift cards.