New strategiests have joined Paytronix Systems Inc.’s Data Insights team: Allen Cerasani and Leslie Wilson-Lopez. They join strategist and fellow restaurant alum Jesse Marshall. All three come to Paytronix from national brands where they delivered results through marketing strategy and tactics.
Cerasani joins Paytronix from Bloomin’ Brands where he co-managed the national launch of the Dine Rewards Loyalty program across Bloomin' Brands’ four concepts, Outback Steakhouse, Carrabba's Italian Grill, Bonefish Grill, and Fleming's Prime Steakhouse and Wine Bar.
Wilson-Lopez comes to Paytronix from Togo’s Eateries LLC., where she was director of brand management. As head of Togo’s cross-functional brand initiative team, she was responsible for brand marketing including its loyalty, CRM and gift programs, online ordering, guest and social response, digital and traditional media, quarterly promotions and new product introductions.
Jesse Marshall joined Paytronix from Native Foods Café,a chef-crafted vegan restaurant serving homemade, fresh food every day of the week, where he held the title of vice president.