PAR Technology Announces New API Integration with eTouchMenu and Brink POS

Michal Christine Escobar
Senior Editor, Hotels

ParTech, Inc. (PAR), a wholly owned subsidiary of PAR Technology Corporation and a global provider of point of sale (POS) software and integrated technical solutions to the restaurant and retail industries, announced a new API integration with eTouchMenu, a provider of digital menu solutions, and Brink POS software.

The eTouchMenu and Brink POS integration will assist Brink customers increase revenues, control costs, and generate measurable ROI. eTouchMenu boosts average check size, facilitates upselling and pairing opportunities, improves table turns, and increases revenue with mobile app and to-go ordering. It also reduces fraud and chargebacks, allows guest self-serve ordering via tablet and kiosks, reduces labor costs by allowing its devices to handle the payment process, and provides faster, more efficient guest service.

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