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06/28/2016

Papa Murphy's Utilizes Big Data and BI to Customize Offers

Papa Murphy’s has announced it is utilizing Bridg software to help drive the company’s precision marketing efforts. The Bridg platform helps companies communicate with customers outside the walls of their stores by offering thoughtful, tailored, marketing messages that help strengthen the relationship and encourage return visits.
 
Bridg assists companies in unlocking the data that lives in their current point-of sale (POS) systems, loyalty programs, online ordering systems. With Bridg, companies are finally able to identify and segment their customers and leverage behaviors such as visit frequency and spend per visit to develop targeted messaging that improves loyalty and transforms business results in weeks, not months or years. The company provides a deep analysis of individual customer purchasing behavior in order to create effective, real-time marketing campaigns that drive frequency, retain current customers and bring back lapsed customers. 
 
“At Papa Murphy’s, we take pride in getting to know our customers, providing them with great service, learning their preferences and creating customized pizza to fit their needs,” said Jayson Tipp, Chief Development Officer and SVP, Technology at Papa Murphy’s. “We believe technology is a gateway to growth and we’re pleased to leverage Bridg’s technology to provide our customers with tailored offers at the right time.”
 
Bridg integrates seamlessly with companies’ current systems, typically through a process that requires only a few hours from the chain’s IT staff.