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Panera Extends the 2.0 Guest Experience with Apple Pay

Panera Bread has announced an integration with Apple Pay, an easy, secure and private way to make purchases from your iPhone 6, iPhone 6 Plus, or Apple Watch.

At Panera Bread bakery-cafes, guests will be able to simply hold their iPhone 6, iPhone 6 Plus or Apple Watch near the contactless readers while keeping a finger on Touch ID to make a payment. Apple Pay simplifies the check-out process for cashiers and makes the Panera retail experience faster and more convenient.

Utilizing the Panera Bread iOS App, guests will be able to conveniently and securely place an order from their iPhone 6 or iPhone 6 Plus and check out with Apple Pay using Touch ID, allowing them to more quickly order ahead and have their order ready for pick up or delivery.

Panera Bread will accept Apple Pay in all participating bakery-cafes in the United States once Apple Pay hits the market this fall. In preparation for the rollout, Panera will integrate Apple Pay into the Panera Bread iOS App and install VeriFone payment terminals in company owned and franchise bakery-cafes across the United States to support contactless and NFC (Near Field Communication) payments.

Mobile payment through Apple Pay is one element of Panera's payment platform which allows guests to use mobile devices for Rapid Pick-Up of to go orders or at point of sale in bakery-cafes.

Apple Pay will be available in the U.S. in October on release of iPhone 6 and iPhone 6 Plus.
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