OTA Insight Releases Compare Module Functionality, Helping Hotels Uncover Competitor Pricing Strategies
OTA Insight, a cloud-based data intelligence platform for the hospitality industry, announced the launch of an industry-first enhancement to its Rate Insight tool, the company’s rate intelligence solution for global hotel chains, local brands, management companies and ownership groups. The company’s new Comparison Module Functionality is a rate-type comparison feature that will remove the need for timely report generation and analysis and allow hoteliers to easily understand and evaluate competitors’ discounting strategies at the click of a button.
As a market-first feature, this latest development will enable hoteliers to analyze different rate variations, including length-of-stay, public vs member rates, mobile vs desktop rates, meal plans, best flex vs lowest rates, number of guests and much more, and extract detailed competitor discounting plans via a simple side-by-side comparison dashboard.
The Compare Module Functionality will be unveiled at the Hotel Data Conference in Nashville and the APAC Revenue Management Summit, both on the 14th of August 2019. It will be the latest in a string of recent developments from OTA Insight, including Secondary Compset, Members’ Only Rate Tracking, Mobile Rates Tracking and Multi-Property Rate Management, which have been added to Rate Insight in recent months.