OTA Insight Introduces Parity Insight at HITEC Houston

OTA Insight, the cloud-based data intelligence platform for the hospitality industry, today announced the launch of its latest development, Parity Insight. As the latest addition to its suite of revenue intelligence solutions, Parity Insight helps keep control of distribution costs so that revenue managers feel more empowered to make smarter revenue and distribution decisions. OTA Insight will be showcasing Parity Insight's key functionalities at HITEC Houston, from June 18 – 21 at booth #2303.

Parity Insight's user-friendly dashboard helps hoteliers better control distribution and helps to manage their reliance on OTA business. The business intelligence solution tracks where hoteliers are losing valuable revenue and finds all discrepancies between their brand and third-party channels. Through Parity Insight, revenue managers are able to view historical parity issues to monitor the evolution of their performance, track future parity issues up to 12 months in advance, as well as monitor real-time updates on how rates are appearing on OTA and metasearch websites.    

In conjunction with the launch of Parity Insight, OTA Insight will be releasing key findings from its first Hotel Parity Report. This new report will provide a deep-dive into market trends affecting rate parity for hotels and will highlight:

North American parity performance trends

Parity performance of Major Chains versus Independents and Local Chains

Rate variance breakdown

Parity performance by channel

Findings from Hotel Parity Report: 
Results from OTA Insight's first Hotel Parity Report have found that in North America, 48% of the time, OTA rates were more competitive than an Independent or Local Chain hotel's website rate, which is in contrast to Major Chain Hotels where this occurs 24% of the time. The report also reveals the Leading Channels where these parity issues occur, with SnapTravel topping the list for Independent Hotels and Local Chains as well as across Major Chain Hotels.