OTA Insight Expands Partnership with NH Hotel Group
OTA Insight, a cloud-based data intelligence platform for the hospitality industry, announced an expanded global partnership with NH Hotel Group across 330 of its hotels throughout Europe, America and Africa. In today’s competitive landscape, NH Hotel Group will have an edge with the adoption of Parity Insight in addition to its current reliance on Rate Insight.
Parity Insight is OTA Insight’s most recently launched product that provides an instantaneous snapshot into parity performance across hotel portfolios, with the added ability to drill down into hotel-level parity issues in real-time. Through an easy-to-use and consolidated dashboard, the innovative tool monitors whether room rates are in parity, cheaper or more expensive across major OTAs and wholesaler OTAs, and allows the users to take instant action to fix the issue.
NH Hotel Group will also be utilizing OTA Insight’s technology to help uncover wholesalers who may be involved in the onward distribution of packaged rates by using the chain-level Parity Manager solution.
“With the addition of Parity Insight to the suite of tools we currently work with will give us a real competitive edge,” said Maite Aguilar, VP Distribution. “Through this expanded partnership, we will be able to leverage OTA Insight’s market-leading expertise in data intelligence to help define well-informed distribution strategies and enable a more profitable channel mix across our portfolio of properties.”
OTA Insight provides the tools to make smarter pricing and distribution decisions and enables hoteliers to manage and track all the relevant factors that can impact demand and revenue. Through the partnership, NH Hotel Group will have access to OTA Insight’s next generation parity management solution to help manage and track parity across the NH Hotel Group portfolio to effectively control distribution. This will be in addition to the current capabilities of Rate Insight dashboard whereby all individual NH Hotels have the ability to access all relevant factors impacting demand for their hotel rooms.
News of the NH Hotel Group partnership comes on the heels of OTA Insight attaining a significant milestone of 40,000 customers worldwide benefiting from its business intelligence solutions. Additionally, the company recently launched its first Hotel Parity Report.