OTA Insight, the global leader in cloud-based hospitality business intelligence, today announced the acquisition of Madrid-based Transparent, a market leading provider of data and business intelligence for the rapidly growing short-term rental industry.
The combination of OTA Insight and Transparent will create the world's most comprehensive platform for data and analytics across both hotel and short-term rental industries. “Distribution channels are converging, with OTAs offering both hotel and short term rental accommodation. The lines are starting to blur between accommodation providers with hotel chains rapidly expanding their short term rental portfolios” said Sean Fitzpatrick, CEO of OTA Insight. "We’re delighted to join forces with Pierre Becerril and the incredibly talented Transparent team to help meet the needs of a fast changing industry.” Founded in 2016, Transparent aggregates and structures data on more than 35 million listings across the globe. Transparent’s data originates from proprietary and public sources, including AirBnB, VRBO, Booking.com and industry partners.
Decision makers at short-term rental property management companies, destination marketing organizations, hotels, investors, OTAs and other industry service providers use Transparent data and analytics tools to drive their businesses. Transparent’s advanced analytical and integrative capabilities make quality market data delivered through the platform fully actionable, so that users can optimize their strategy.
"Transparent’s high-quality data is the fuel that has enabled thousands of customers to make smarter pricing, distribution and investment decisions,” said Pierre Becerril, co-founder and CEO of Transparent. "With the increased levels of convergence of hotels and vacation rentals, we believe that the combined Transparent and OTA Insight teams will help to consolidate our position as a market leader. Today, we are proud to join the OTA Insight team. We have a lot of synergies to build on, which will ultimately benefit our customers, teams and investors as we continue to scale and grow.”
To learn more about Transparent, visit: https://bit.ly/transparent-learn-more