Online Ordering Platform Integrates Apple Pay
ChowNow is bringing the convenience and simplicity of Apple Pay to thousands of local restaurants. ChowNow is the first online ordering system to offer Apple’s new touch-of-a-button payment technology.
The addition of Apple Pay benefits both restaurants and their customers. Rather than manually inputting their credit card number and billing address, customers with an iPhone 6, iPhone 6 Plus, or the forthcoming Apple Watch, can complete their order simply by using their fingerprint. As a result of the added convenience and security, restaurants should see increased order volumes, and hence a more profitable to-go business. Apple Analyst Tim Bajarin estimates that by the end of the year, about 30 million Americans will have access to Apple Pay via their iPhones (USA Today), meaning a broad reach for customers nationwide.
By January 2015, all ChowNow restaurant clients’ ordering apps will be updated to include Apple Pay and all new customers will receive it as a standard feature.
The addition of Apple Pay benefits both restaurants and their customers. Rather than manually inputting their credit card number and billing address, customers with an iPhone 6, iPhone 6 Plus, or the forthcoming Apple Watch, can complete their order simply by using their fingerprint. As a result of the added convenience and security, restaurants should see increased order volumes, and hence a more profitable to-go business. Apple Analyst Tim Bajarin estimates that by the end of the year, about 30 million Americans will have access to Apple Pay via their iPhones (USA Today), meaning a broad reach for customers nationwide.
By January 2015, all ChowNow restaurant clients’ ordering apps will be updated to include Apple Pay and all new customers will receive it as a standard feature.