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NRF 2015 NEWS: Hardee's Pilots Self-Order Kiosks to Offer Personalized Experience

At the National Retail Federation’s Annual Convention & EXPO, Microsoft Corp. and CKE Restaurants Inc. (parent company of Hardee’s® and Carl’s Jr.®) showcased a self-order kiosk solution running on Windows 8 devices that enables Hardee’s customers to customize and place their own orders. The Dell Optiplex 3030 All-in-One devices are currently deployed as a pilot test in 30 restaurants, including a newly redesigned kiosk-featured restaurant in Nashville, Tennessee. As part of its pilot, Hardee’s will continue to roll out kiosks to additional restaurants in the next few months.
The self-ordering kiosk gives the customer a fun, interactive and user-friendly way to control their order. CKE understands that customer expectations are changing quickly, and Hardee’s relationship with Microsoft allows the restaurant to enhance the restaurant experience and better serve customers’ needs and expectations.
The kiosks offer these capabilities:
Point-of-service (POS) purchasing. Customers can review menu selections, customize and place orders, and pay for purchases. The device can double as an employee POS when needed.
Order entry and menu updates. The kiosks relay orders directly to the kitchen, allowing customers to get their food more quickly and accurately. Employees can simply update the kiosk menu to include seasonal offerings or price adjustments, or to add language capabilities to suit the store’s customer base.
Reporting and personnel management. Managers can run various sales and shift reports; employees can use the kiosks to clock in and out for shifts and breaks.
The Intel-powered Dell 3030 kiosks with Windows 8 provide a touch-friendly, familiar experience for customers and employees. Restaurants where Hardee’s has deployed the kiosks have seen a dramatic reduction in wait times and an increase in per-ticket totals, all while their customers are creating the perfect burger or biscuit, made just how they like it. For example, guests can add or eliminate ingredients such as holding the mayo on the Mile High Bacon Thickburger® or adding extra bacon to the Bacon, Egg & Cheese Biscuit.

According to CKE, one out of every three customers at the Nashville location are using the kiosks, and the kiosks have generated increased sales and more efficient work streams throughout store operations. It also allows the shift workers to focus more time on customer service.
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