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NRF 2015 NEWS: FreedomPay Announces Strategic Alliances

Industry leaders in point-of-sale technology and business analytics have partnered with FreedomPay to deliver real time retail: an intelligent customer experience at checkout.  The FreedomPay Commerce Platform, validated by the PCI Security Council for Point-to-Point Encryption (P2PE), enabled with EMV and NFC and endorsed by Microsoft Corp. as its commerce partner,   helps retailers give their customers more personalized experiences and incentives based on their basket contents, past purchases, preferences and demographics.
By integrating across the payment ecosystem, FreedomPay is helping merchants deliver more value to customers with dynamic, real time personalization, offers and intelligence in the cloud.  Understanding where people are paying, what they are paying with, how frequently they are paying and how much they are paying is the key to unlocking value from payments in today’s world.
Legacy systems have prevented retailers from utilizing payments information that is expanding and multiplying exponentially with the adoption of smart phones and tablets.  The real time retail model   adapts to the changing behavior and preferences of an increasingly sophisticated consumer.  The leading technology brands in retail are now working with FreedomPay to develop new ways to improve the consumer experience and offer greater value to the merchant.
Panasonic System Communications Company of North America (PSCNA): Panasonic (TYO: 6752), is collaborating with FreedomPay on new strategic initiatives around payment security and mobile POS solutions.
With connected devices at the point of sale and real time transaction data on Microsoft Azure, HP and FreedomPay are enabling merchants to reinvent their checkout experience with value-added services at the point-of-sale.  Tablet devices at checkout can deliver real time incentives and drive more customer interaction and engagement by levering real time insights from the cloud.
Verifone’s secure, multi-media devices will be fully integrated with the FreedomPay PCI-Validated P2PE framework with an expected launch in Q2 2015.  The partnership between Verifone and FreedomPay helps both organizations deepen relationship potential with merchants.
Revel Systems POS combines cloud-based technology with the intelligence of the iPad. The Revel POS system offers a feature-rich POS solution for restaurant, retail and grocery establishments with integrated payroll, inventory tracking, and advanced business analytics for both Enterprise and Small Business customers. By partnering with FreedomPay to incorporate P2PE encryption, Revel will provide the most secure iPad POS system on the market.
Transaction data from the FreedomPay platform combined with real time algorithmic prediction on the cloud from Neal Analytics provides merchants and their customers with targeted recommendations based on purchase activity and shopper profile. 
The alliances join with other industry leaders integrated with the FreedomPay Commerce Platform, such as Ingenico Group, MICROS, Agilysys, and Digital Dining, who are driving the future of retail.  In addition, FreedomPay offers connectivity to more than 10 major U.S. payment processing platforms including First Data, Chase Paymentech, Vantiv, TSYS, Global, WorldPay and Elavon.
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