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Not Your Average Joe’s Generates 900+ Customer Survey Responses in 30 Days via Mobile Tool

Not Your Average Joe’s has increased customer survey responses by 200 percent, going from collecting an average of 300 survey responses per month at one location to securing more than 900 responses in one month without a consumer incentive. Not Your Average Joe’s achieved these results by asking patrons to take a custom branded and designed survey via Survey on the Spot’s mobile application using a restaurant supplied iPod touch device. Survey on the Spot is a fully-customizable user-friendly application that allows restaurants to instantly capture customer feedback, receive management service alerts, gather results in detailed data reporting and provide customers with digital rewards.
“Without having to offer coupons or rewards, we’re still bringing in results that are unheard of in casual dining restaurants,” says Steve Silverstein, Not Your Average Joe’s CEO. “We are thrilled with the results we have received since launching the survey system and are expanding it to all of our restaurant locations.” Early concerns about theft of the devices have proven to be unfounded as they are mounted and set to only run the restaurant’s survey.
Restaurants including The Ninety Nine Restaurant, The British Beer Company, Au Bon Pain and Finale are using Survey on the Spot and encourage customers to provide feedback from their mobile devices, including iPhones, iPods, iPads, BlackBerrys, Androids and other smartphones.
In addition to using Survey on the Spot to collect consumer insights, restaurant managers rely on the mobile app’s immediate service alert feature. If a guest reports an unpleasant experience, management can investigate the issue and recover immediately, improving customer satisfaction and loyalty. Some restaurants encourage customers to participate through offering coupons and rewards, which in turn drive repeat visits.
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