Nor1 Joins HEDNA and Its Connectivity Workgroup

Michal Christine Escobar
Senior Editor (Hotels)
Michal Christine  Escobar  profile picture

Nor1, a provider of hospitality upgrade, upsell, and merchandising technology, announced the company has joined the Hotel Electronic Distribution Network Association (HEDNA). Nor1 will be focused on supporting and advancing the industry by contributing their domain expertise on Attribute-Based Pricing as part of the Connectivity Workgroup.

As a member of HEDNA, Nor1 will join the world’s most influential companies transforming hospitality distribution through innovative technologies, collaboration and knowledge sharing. With Nor1’s history, they can bring valuable insights to the conversation about emerging trends and how the development of systems to offer room attributes will impact distribution.

“Hotels and travel brands are all looking for next-generation marketing tools to increase bookings and personalize the guest experience," explains Jason Bryant, Founder and CEO of Nor1. "In attribute-based pricing, the guest designs their unique stay based on characteristics such as a high floor, view, meal plan, balcony, fireplace, and more. With advancements in technology like machine learning-powered decisioning engines, this new way of pricing is the future.”

Founded in 1991, HEDNA supports a forum through which hospitality companies can exchange ideas in a mutually beneficial environment to address industry inefficiencies and bring to market solutions that increase productivity for hotel operators. Specifically, the Connectivity Workgroup was re-established following the HEDNA Madrid 2019 Conference in May 2019 to outline the shopping and buying models, system requirements, and necessary technology for hotel distribution, enabling the continue evolution from today’s approaches to those that are likely to emerge as the industry evolves to ever-increasing personalization. It will outline the likely steps that the industry will take toward that future state, coupled with the technological approach for enabling that evolution.  HEDNA welcomes the contributions of Nor1 to the initiative.

“Nor1 is a hospitality company that is always in the forefront when it comes to merchandising technology and we are thrilled to have them as part of HEDNA,” said Sarah Fults, President of HEDNA. “Our Workgroups have had a productive 2019 and continue to generate thought leadership, drive change and tackle issues across the industry, and Nor1 will be an important asset and contributor.