Within the last year, NFTs are seemingly everywhere and yet there are still a lot of questions surrounding their existence. However, Aspen Lakes, an NFT-powered luxury golf and destination resort, has found a way to successfully implement this technology. This month, it launched a limited number of Global Founding Memberships that are NFT-based and are valued at more than $20k. These memberships provided a variety of perks including things such as: lifetime access, no annual fees or dues, year-round access to the golf course with priority tee times, free Topflight, and golf cart usage, priority reservations for restaurants and activities, discounts and VIP access to events and concerts, and more. And unlike other memberships, these Founding Memberships can be passed on to loved ones for generations or sold in secondary markets (such as OpenSea).
To learn more about NFTs in hospitality, the type of consumer that gravitates to their use, how they differ from traditional loyalty programs, and to better understand how Aspen Lakes envisions the industry using this technology in the future, Hospitality Technology spoke with Cindy Wyant, CEO of RHUE Resorts.
How are NFTs being used in the travel industry?
NFTs give real-life value to cryptocurrency, and allow owners to spend their investments on real-life experiences that enhance the value of their lives – both day-to-day and in years to come.