New Revenue Opportunity: Daycation Guests

Michal Christine Escobar
Senior Editor, Hotels

The Santa Monica-based company ResortPass, is at the center of an emerging daycation trend sweeping the hospitality industry. As a day guest program for hotels and resorts, ResortPass revealed their latest findings, validating that day bookings are one of the fastest-growing new revenue streams for properties of all types.

Data released by the company indicates that ResortPass day guest reservations have generated record-setting ancillary performance for their hotel partners, as each reservation averages $250 including on-site F&B. The breakdown indicates that large full-scale destination resorts are experiencing the highest sales, exceeding $500K. Luxury properties with high-end amenities such as an infinity pool, cabanas, and spa see an average of $200K in added revenue. City boutique hotels, even those with limited facilities, are averaging $100K.

Michael Staub, In-Room Dining Manager at the Rosewood Sand Hill, shares his insights on the program’s results, “Our local community has always expressed an interest in visiting our pool for the day, and ResortPass helped us to provide a refined solution to capture this segment. In total, we collected revenues exceeding $100k from day pass sales and ancillary spending this year, which we missed out on in previous years. The platform is very easy to use and gives us total control over the inventory. We were able to open availability on slower days while keeping the space reserved for our hotel guests during busy periods. We look forward to continuing our partnership with ResortPass in the coming season.”

ResortPass boasts an impressive roster of corporate relationships, which include Kimpton, Highgate, Pacifica, Sydell Group, Rosewood Hotel Group as well as Marriott, Hilton, Hyatt, Ritz Carlton, Four Seasons, Omni, Loews, Belmond, Waldorf Astoria, St. Regis, and Fairmont among others. With a proven ROI for over 350 hotel partners, ResortPass is on track to triple this number in the next twelve months.


This ad will auto-close in 10 seconds