Mountain Mike’s Pizza Adds Third-Party Delivery Services
Mountain Mike’s Pizza LLC, based in Newport Beach, Calif., has expanded its delivery options by partnering with DoorDash, Uber Eats and Grubhub.
The family-style pizza chain with more than 200 locations will continue to offer in-house delivery.
“We’re committed to making it easier for pizza fans to find, order and pay for Mountain Mike’s when and where they want it, all while driving increased incremental revenue for our restaurants,” said Jim Metevier, President & Chief Operating Officer for Mountain Mike’s Pizza. “While in-house dining, carry-out and delivery will continue to be the largest segments of our business for sure, we see a huge opportunity to expand our customer base by getting in front of delivery app users who rely heavily on these services to decide their next meal.”
After experiencing “impressive results” during a test with DoorDash, it was clear that there were strong incremental sales to be had by giving fans more ways to enjoy Mountain Mike’s favorites. To best meet customers where they’re at, and from whatever device they are ordering from, Mountain Mike’s forged relationships with the top three on-demand delivery services, each platform benefitting the brand in a unique way. To ensure a smooth transition for franchise owners, Mountain Mike’s advocated for and secured enterprise level pricing and terms and support for all partnerships.
Since its acquisition in 2018, Mountain Mike’s has implemented a series of improvements aimed at increasing brand awareness, system-wide sales and profitability for its franchisees. Programs include strategic partnerships and marketing initiatives, including becoming the official pizza of the San Francisco 49ers last year.