MOOYAH Debuts New Prototype

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MOOYAH Debuts New Prototype

02/20/2020
Mooyah's prototype provides pickups shelves for digital orders and digital menu boards.

Fast casual franchise MOOYAH Burgers, Fries & Shakes has unveiled its first restaurant featuring a sleeker, updated prototype to provide its diners with a fresh and elevated dining experience. Multi-unit Franchise Owners Jordan and Carrie Barrow debuted the new design in Hoover, Alabama.

Mooyah’s new design includes the following changes:

  • New dining areas and seating arrangement: Mooyah restaurants now feature more community-minded seating areas with high-top tables. New buildouts also showcase a flexible seating area where guests are able to move tables to accommodate larger parties, as well as a section of booth seating for guests who want to stay for an extended period of time. Additionally, a bench has been added near pickup order shelving so guests have a place to wait.
  • Purposeful third-party and to-go areas: In keeping up with consumer demand, Mooyah now provides shelving for digital orders.
  • Closing off the kitchen: Up until now, Mooyah has featured open kitchens, but after gathering feedback and tapping into layout best practices, Mooyah is now closing off the kitchens to create an improved customer experience, focusing on dining room elements.
  • Going digital: All locations moving forward will feature digital menu boards as well as back-of-house Kitchen Display Systems (KDS) to enhance throughput and accuracy.
  • Logo refresh: Mooyah has updated its logo to a more streamlined, modern application, which began rolling out systemwide in January along with the remodeled locations.