Montana's Buck’s T-4 Lodge Increases Revenue by More than 60%
Montana’s scenic Buck’s T-4 Lodge realized an increase of 61% during its peak season following the implementation of Pegasus Solutions’ NetBooker NG Internet booking engine. The property also credited the tool with helping achieve nearly 30% occupancy and $5 rate increases coupled with a rise in more profitable direct bookings.
Before working with Pegasus, Buck’s T-4 was represented online through the online travel agencies (OTAs), as well as on its own site, buckst4.com. Upon implementing NetBooker NG, the hotel integrated its booking engine into the site for the first time, which had immediate impact, according to David O’Connor, managing partner of Buck’s T-4 Lodge.
“After we integrated NetBooker NG into our website, we saw a dramatic increase in online booking. These reservations reduced the cost at the property level – lessening time on the phone and removing fees paid through other online channels,” says O’Connor. “Our net revenue and occupancy increased accordingly, as did time spent on the site following the customized design we jointly developed with the Pegasus team to enhance the user experience.”
NetBooker NG offers hotels, like Buck’s T-4 Lodge, the functionality of a private-label site without the responsibilities and overhead of in-house website design, development and hosting. It combines a proven advanced booking engine with integrated Web marketing services, allowing hotels to create a site customized according to the property or brand.