MomentFeed and Yelp Team for Localized Marketing

3/22/2016
MomentFeed has announced that it has partnered with Yelp to help multi-location brands manage their Branded Profiles as an integrated part of the MomentFeed solution. Multi-location brands with hundreds or thousands of business locations now have a digital representation for each business location on Yelp, Map Applications, Social Networks, other Review Sites and the brand’s own website. Managing these assets in a consistent and scalable way, requires a marketing platform that serves as a system of record for location information, review management and reporting.

Why this is important:
90% consumers say online reviews impact their buying decisions
Yelp has 86 million mobile and 75 million desktop average monthly unique visitors
50% consumers visit a store within a day of their local search.

Yelp joins MomentFeed’s localized marketing solution providing:

Accurate Business Location Data: MomentFeed serves as the system of record for the information that uniquely defines each business locations, automatically updating address, hours of operation, phone numbers, product categories, etc. across networks.
 
Centralized Reviews: MomentFeed organizes reviews by location or region across Yelp, Google and Facebook so that they can be easily accessed from a single screen.
 
Consolidated Reporting: Consumer engagement can be viewed from a corporate, regional/franchisee group or location level to understand overall and individual location performance. Customer engagement practices resulting in excellent click-to-call, click-for-directions and click-to-website results can be pin pointed and applied across all locations.
 
Location Groups and Approvals: Locations can be grouped by franchisee, region and product availability to harness the knowledge of individual location managers or franchise group owners to deliver localized consumer engagement while preserving brand identity and integrity through workflow and approvals.
 
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