Mint House is a tech-enabled hospitality brand designed to cater to the new traveler that is focused on “residential hospitality” or the concept that marries the consistency of a hotel brand with the amenities of a home. As more and more business travelers and digital nomads search for places to vacation and work that are larger than a single hotel room and have amenities such as a washer/dryer, stove and multiple living spaces, Mint House is playing an important role in filling this need. Unsurprisingly, guests at Mint House properties are primarily Millennials who rely heavily on technology to support their day-to-day interactions. They use their phones to book rides and reservations and value a clean, seamless digital interaction with any type of brand.
[Check out our coverage of Mint House from December 2020 to see all of the ways it has enabled technology to provide a guest experience that digital nomads treasure.]
While this attention to technology has certainly made the brand appealing to a large number of consumers, it also has enabled the brand to make great strides in creating and achieving a variety of sustainability goals – which has become increasingly important to consumers since the COVID-19 pandemic.
“A 2021 survey conducted by Virtuoso found that 82 percent of respondents said that the pandemic made them want to travel more responsibly in the future,” Lucas explains. “Additionally, 78 percent of respondents noted that when making vacation plans, it’s very important or somewhat important to choose a hotel, cruise line or travel company with a strong sustainability policy.
“We think this is just a result of more and more messaging getting out to travelers,” Lucas notes. “With global warming on the rise, it's become more and more apparent to folks that everybody should be thinking about how their actions affect the planet and are making the choice to stay with hotels and accommodation partners that take this topic seriously.”