Michael Goldrich Joins Denihan Hospitality

Denihan Hospitality, an operator of upscale luxury, boutique and lifestyle hotels in Manhattan, has named Michael Goldrich as VP of marketing.

He reports to Garine Ferejian-Mayo, Denihan’s SVP of market strategy and revenue management.

He responsible for the development of brand strategy, positioning and digital marketing for all of the company’s flagships, including The James, The Surrey, Affinia Hotels and Suites and The Benjamin. He will also oversee brand and field marketing, public relations, advertising and social media campaigns, and reservations and distribution.

“Throughout his over 20-year career, Michael has proven adept at successfully driving brand awareness and sales through the creation and implementation of innovative marketing campaigns,” said Ferejian-Mayo. “

Prior to joining Denihan, he served in a senior marketing position for Wyndham Hotel Group and Dolce Hotels & Resorts Earlier in his career, he was a digital program management director at Starwood Hotels & Resorts Worldwide. He has also held positions with Monster, Natwell Technology Partners, LLC and Accenture.