Mexican Boutique Hotel Group Partners with SiteMinder to Draw International Travelers
The pioneer of boutique hotel design in Mexico Grupo Habita said it partnered with the global hotel industry guest acquisition platform SiteMinder to capitalize on the rise of international tourists in the country.
Grupo Habita, which launched at a time when Mexico City struggled to appeal to international leisure travelers, has brought leisure tourism into less-travelled destinations for almost two decades. The hotel group has amassed 12 lifestyle properties across Mexico, as well as two in the United States, and says technology will allow it to continue innovating and tapping into new source markets.
“Mexico is witnessing tourism demand increase every year, however, we see that the local hotel sector is largely not yet equipped with new technologies to benefit from that trend, especially small hotel businesses. Fortunately, we are seeing more and more hotels incorporate technology into their strategies, to access more markets and revenue streams, and Grupo Habita wanted to take that step in order to innovate. Our hotel staff now use SiteMinder’s platform constantly and are delighted with the possibilities it offers,” says Ernesto Solis, Corporate Director of E-Commerce and Revenue Management at Grupo Habita.
Mexico ranked as the sixth most visited country in the world in 2017, with 39.3 million international visitors. It is expected to achieve a new record in 2018, having attracted more than 30.5 million international visitors during the first nine months, which is up 6.8% based on year-on-year figures.
Grupo Habita is working on future must-see destinations, including the remodeling of a mansion in Puebla, Mexico, and new properties in both Los Angeles and Austin, Texas.