Meliá Hotels International Launches Online B2B Portal MeliáPro

Meliá Hotels International announced the launch of a new online B2B portal, a crucial step in an ongoing digitalization process that is expected to enhance sales and relationships with its professional partners. MeliáPro, previously the company's booking tool for travel agents, was updated to provide online services for a variety of different B2B segments, including: corporate travelers, meeting and event organizers, travel agencies and tour operators. The company also created a new website, meliapro.com, that allows users flexible management and control of their professional activity.

Rafael Soria, Global B2B Digital Sales & Marketing Director, Meliá Hotels International said: "The evolution of MeliáPro enforces our commitment to all of our B2B partners, who play such a fundamental role in our business development. It is our priority to meet their expectations and improve the customer experience, offering our best service with the most advanced technology. Based on our experience with consumers through melia.com, which has become a powerful tool for both sales and customer relationships, we are sure that meliapro.com will deliver the same levels of satisfaction for our B2B partners."

For corporate travellers, Meliá Hotels International offers flexibility and up to 20% discount on a wide range of hotels in prominent business cities around the world. The new website provides customers with easy access to specialist hotels, listing diverse choices for hosting meetings.

For event organisers, MeliáPro offers a simple system for reviewing the best hotels for different types of event alongside the different offerings provided by each hotel brand in the MICE segment. MeliáPro also allows event organisers to submit RFPs, manage costs and create websites for each event, allowing attendees to make direct bookings.

Travel agents can make bookings for their clients through MeliáPro, allowing them to receive instant commissions as well as guaranteeing the best rate for their customers. MeliáPro has already registered more than 100,000 travel agents and increased sales by more than 15% this year.

Finally, tour operators and DMCs (Destination Management Companies) can also quickly and easily make bookings in their contracted hotels with real-time room availability.

To reward the loyalty of its professional partners, Meliá Hotels International has also created the MeliaPro Rewards loyalty program, offering exclusive discounts on their personal bookings. It also gives them the ability to earn and redeem points for stays and a large choice of products and services thanks to agreements with leading international brand partners.