M3 Launches New Business Intelligence Platform

M3, a cloud-based financial platform for the hospitality industry, announced the launch of a new business intelligence platform called Insight. Featuring powerful user-driven interactive dashboards, mobile compatibility, ad hoc reporting and robust analytics, Insight was designed from the perspective of a hotelier from start to finish.

Replacing M3’s current Operations Management product, Insight is a fully integrated, self-service platform. Insight effortlessly rolls up data from some of the industry’s most recognized data providers, along with operating statistics, brand data and proprietary M3 financial and labor data into a single, actionable and visual dashboard allowing hoteliers to make real decisions in real time.

“Insight is a game changer for the hospitality industry,” said Jonathan Newton Corporate Financial Analyst at Colwen Hotels. “Not only does it eliminate the need to export data and manually create reports, it also provides clear, accurate information that I couldn’t access before. What used to take hours is now immediately available at my fingertips any time of the day.”

In addition to providing at-a-glance centralized data through dashboards, Insight allows hoteliers to automate, schedule and share customized reports to improve operational efficiencies. The product also includes a pulse alert feature that enables users to set thresholds for specific key performance indicators, alerting the user if a threshold is crossed.

 “Not everyone interprets data through the same lens, so having the option to translate information through interactive graphs, burst charts and animated diagrams helps us to better communicate with investors and owners,” said Jeff Shockley, Vice President of Asset Management & Operations at Hotel Equities. “Insight gives us a whole new platform to slice and dice data, which will allow us to more accurately forecast as well.”