Lunchbox, an online ordering engine for restaurants, has struck a deal to buy Spread, an online marketplace that connects restaurants with diners, offers delivery and take-out services without having to pay third-party marketplace commissions.
This acquisition position Lunchbox to help restaurants build leading-edge digital products to help strengthen the guest-restaurant relationship and bolster their bottom lines with commission-free food ordering and delivery.
During the pandemic, more cities, states took aim at third-party delivery fees. Third-party delivery marketplaces provided increased reach and marketing power for brands big and small. However, third-party delivery fees were increasingly under fire as many restaurants, with dining rooms closed, depended on off-prem to survive. Chicago, Philadelphia, Portland, Ore., San Francisco, New York and Seattle were among the cities that moved in 2020 to cap third-party delivery fees, at least temporarily during the pandemic.