Luggage Storage Offers New Revenue Stream for Hotels in the US

Michal Christine Escobar
Senior Editor, Hotels
escobar
Stasher bag tag

Stasher connects hotels and businesses with visitors who want to keep their luggage safe while they enjoy the city. Since 2015, Stasher has connected hundreds of thousands of travelers to over 2,500 businesses in 250 cities worldwide. They are now expanding their international presence into the U.S. Market.

As the U.S. hospitality industry makes a slow recovery to pre-COVID occupancy and revenue, luggage storage offers a revenue stream to hotels that does not require any additional resources or expenses. Businesses who become a host on Stasher benefit from additional income, foot traffic, and indirect revenue with about 50% of Stasher customers purchasing additional goods and services at StashPoint locations.

The UK’s largest hotel brand, Premier Inn, has called Stasher “their best innovation project alongside Amazon lockers.” Premier Inn is projected to make over £1million in 2022 on aggregate from their StashPoint locations.

“Stasher has been a great way to make our unused space work for us as well as helping us upsell our other restaurants and bars. Especially as the travel industry slowly recovers, we welcome every chance we get to boost our hotels’ profitability,” says Premier Inn.

Stasher customers are often in a city for a quick layover, waiting for a flight, arriving early, or spending the day in a city without a vehicle to stash bags and luggage. Stasher locations (StashPoints) allow visitors to explore a city comfortably with peace of mind. Travelers with oversized bags, musical instruments, or sporting gear are especially appreciative of having a secure option to store their items. 

In addition to their partnerships with larger hospitality brands such as Accor Hotels, The Atlas Hospitality Group, Premier Inn, Marriott Group, and Hotels.com, independent hotels and businesses have also boosted their revenue by hosting StashPoints. One independent property in London earned an additional £50k ($68k USD) in one year of storing luggage. 

With an average booking value of $17, even small spaces can make a difference in hotel revenue. An Accor Hotel in Gare du Nord added an extra €20k ($22k+ USD) in revenue with a storage capacity of 10 bags. 

Stasher’s service is free for businesses to sign-up and requires no subscription or membership fees. Once a business is listed on Stasher, customers book a reservation directly with Stasher online or through the app. The business is immediately notified via email and through the host dashboard app. All insurance and customer support is provided by Stasher. Each month, Stasher pays the business directly for each bag stored.

For hotels interested in becoming a host on Stasher, more information can be found at: www.stasher.com/becomeahost

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