From adding more upscale hotel offerings to its family of participating hotel brands to offering two, new co-branded credit cards, the award-winning loyalty program continues to expand member opportunities and benefits.
Loyalty members earn "Pegs" on qualifying purchases made at all locations, on CrackerBarrel.com and in the Cracker Barrel app for every dollar spent, including to-go, delivery, catering and retail merchandise.
Tim Hortons' fans can get up to $10 back on transit fares every Monday when they use their Tims Credit Card to tap on a contactless PRESTO device to ride transit.
As of Sept. 1, Do-Happy Rewards had more than 40,000 members who are spending 60% more than non-loyalty members. Rewards members also visited about twice a month as the program rolled out.
Whether it's an AI co-pilot aiding your hotel teams or a marketplace connecting guests with curated services and experiences, AI isn't replacing the human heart in hospitality; it's empowering it.