Long John Silver’s Taps Revolution for Digital Ordering Platform

Long John Silver’s has begun the roll out of its new Order One online platform with premium technology solutions.

The platform includes top of the line delivery technology, Ground Control and Connect, designed for convenience and seamless facilitation of off-premise orders. Ground Control will enable customers to order delivery direct from the Long John Silver’s website, with the delivery fulfilled by third-party delivery providers. Ground Control will also provide Long John Silver’s the ability to communicate directly with their customers. The Connect product takes orders placed on third party marketplaces, like UberEats and DoorDash, and directly inserts those orders into the Long John Silver’s POS for seamless operational order flow. Direct digital ordering, powered by Order One, is currently available at select locations and the program will continue to roll out across the Long John Silver’s system throughout 2021.

“Positioning the Long John Silver’s brand for growth begins by streamlining our development, marketing and  technology. We’re looking forward to finalizing the Order One program and providing our customers’ smoother sailing when ordering their favorite seafood in the future,” said Blain Shortreed, CEO of Long John Silver’s. “

“We are thrilled to be partnering with Long John Silver’s to extend the company’s sustainable business model for the future,” said Revolution CEO Brad Duea. “We are enabling the Long John Silver’s team to automate processes and drive margins as well as cost savings while providing a great, convenient experience for their guests.”

Revolution’s digital ordering platform, Order One Maverick, incorporates all customer orders directly into the restaurant’s point of sale (POS) system for optimal efficiency. Order One Maverick is an innovative leader in the digital ordering space and includes the following guest-centric features:

• A fully branded presentation of menus with real-time updates based on menu item availability.
• Ground Control delivery enablement capabilities providing customers the opportunity to order directly from the restaurant’s website and opt for delivery fulfilled by third party delivery services like DoorDash without the use of tablets that require data re-entry.
• Live order issue alerting submitted, such as credit card processing or internet outage issues, for immediate resolution.  
• Capturing data for a comprehensive look at all ordering channels and necessary data to drive revenue and make crucial business decisions.
• Group ordering capabilities to have a group order managed, submitted and paid for by a single payer or multiple payers.
• Repeat ordering capabilities for customers to quickly repeat previously placed or favorited orders at a click of a button for fast and easy reordering.
• Social media login and sharing capabilities for customers to easily sync and login via social media accounts and directly share menu items, favorites and other content across social platforms.
• Command Center One access providing restaurant companies direct abilities for administration of menus, pricing, localized marketing and other functions to control the customer experience.
• 3^rd party integrations with POS, loyalty, gift card, payment processing, marketing and analytics partner technologies.

For information on Revolution and its Order One platform, visit rrtusa.com.