LodgIQ Introduces Market Intel application at ITB Berlin 

LodgIQ, an innovative hotel revenue management and business intelligence startup, today announced plans to introduce its Market Intel application at the ITB conference in Berlin. Market Intel, which was teased at the HEDNA Innov8 conference, is the travel industry’s first ever day-by-day market forecast tool.

Engineered for hospitality industry professionals, Market Intel leverages predictive analytics to deliver strategic insight into demand, average daily rate (ADR), and revenue per available room (RevPAR) fluctuations within a desired market and submarket. Through ongoing real-world beta tests Market Intel has proven its striking accuracy in a range of dynamic markets, with hotels reporting variances of less than 3% within 90-days. 

As a standalone product independent of a hotel’s typical suite of systems, Market Intel can add strong value to properties with existing revenue management systems, including branded properties with mandated technology. Existing and prospective LodgIQ RM customers will be offered Market Intel within LodgIQ’s own RMS and via the mobile application.

ITB Berlin attendees can preview Market Intel at Stand 112 in Hall 10.1 or by reaching out to our media contact to schedule an exclusive one-on-one meeting. The Beta version of Market Intel powered by LodgIQ is currently available free of charge in the AppStore, with a full-scale launch anticipated in Q2 2019.