Lodging Interactive Launches Fully Managed LinkedIn Marketing Service for Hotels

Lodging Interactive, a digital and social media engagement agency exclusively serving the hospitality industry, announced the launch of its fully managed CoMMingle LinkedIn marketing service for the hospitality industry. CoMMingle LinkedIn Marketing manages all aspects of a hotel’s LinkedIn presence and community engagement.

According to Lodging Interactive, LinkedIn presents enormous branding and business opportunities for hotels and has been mostly ignored by property marketing teams.  With more than 560 million LinkedIn monthly users, hoteliers benefit from maintaining a presence and aggressively building and engaging with their LinkedIn community as they have done for years on traditional social media platforms such as Facebook, Twitter and Instagram. CoMMingle LinkedIn Marketing service is fully managed for the hotel. While CoMMingle will manage the hotel’s entire presence on LinkedIn, the property approves every post and CoMMingle's teams work with the property in a collaborative manner to establish a monthly LinkedIn content calendar.

Microsoft acquired LinkedIn for $26 billion and continues to enhance the platform as LinkedIn continues to be a successful business-2-business networking platform. LinkedIn’s Q3 2016 revenue was $960 million with 17% generated ($162 million) generated from premium account subscriptions; 18% ($175 million) from marketing solutions, and staggering 65% ($623 million) from talent solutions.

While traditionally known as the social network for job seekers and employers, LinkedIn offers an impressive treasure trove of new business opportunities for hotels that only needs to be mined.  For example, meeting planner executives can be directly reached through LinkedIn. CoMMingle ensures hotels have a professionally managed presence on LinkedIn and positions the property to capture new business opportunities, the company said.

CoMMingle LinkedIn Marketing services include:

• Establishing an effective Company LinkedIn Page for your hotel.
• Defining an audience and goals.
• Creating a LinkedIn content marketing calendar.
• Pre-approved content and content planning.
• Writing and posting LinkedIn content.
• Leveraging rich media video content.
• Researching appropriate #hashtags to use in posts.
• Managing job postings.
• Create and managing LinkedIn advertising campaigns.
• Cross marketing LinkedIn profiles with social media accounts.
• Engaging with posted comments.
• Comprehensive monthly reporting.