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Learn Why Now Is the Time for Attribute-Based Selling at HT-NEXT 2020

At HT-NEXT 2020, attendees will enjoy listening to the educational session: "Tackling the Topic of ABS" which will help attendees to better understand the concept of attribute-based selling and how they can find “pockets of profitability” they had previously been ignoring. Discussing this topic in detail will be Flo Lugli, Principal, Navesink Advisory Group LLC and George Roukas, Partner, Hudson Crossing LLC.


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Flo Lugli is the founder and principal of Navesink Advisory Group, LLC. She is an innovative, results-oriented executive with a proven track record of driving revenue growth in the travel, hospitality and related technologies businesses for publicly and privately held companies. A well-known expert on travel industry distribution, travel technology, and digital presence, Lugli has been recognized as one of the most influential women in hospitality technology by Hospitality Financial and Technology Professionals (HFTP). In addition, Lugli is a former Non-Executive Chairman of Global Hotel Alliance, an independent board member of, serves as an advisor to ResortPass, and is on the advisory council of MMGY Global. Lugli also serves on the HSMAI America’s board. Previously Lugli held senior executive positions with Wyndham Hotel Group and privately held Travelport Limited (and its predecessor Galileo International).

George Roukas is a senior executive with in-depth experience in product management, technology and competitive strategy. Prior to co-founding Hudson Crossing in 2007, George was Group Vice President of Product Management for Travelport, where he led the strategy, development and management for all products facing Galileo’s North American agency partners. Prior to Travelport, George held the role of Vice President of Product Management and Strategy for Cendant Travel Distribution Services’ Supplier Services group. George has worked through PhoCusWright as a consultant to several well-known travel companies, primarily in the area of website usability for e-commerce. He also led product and technology organizations in internet startups,, and



Hospitality Technology (HT) and Hospitality Technology Next Generation (HTNG) are collaborating for the fourth year in a row to host HT-NEXT 2020 which will take place virtually from Dec. 1-3. 

HT-NEXT brings together executives from across the hotel technology ecosystem, including hotel operators and solution providers, with expertise in property systems, guest room tech, e-commerce, distribution and operations. 

After the 2019 event, 94% of these attendees said they took away meaningful new insights, and 88% of attendees said they met important new contacts.

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