Learn How to Survive & Thrive in the Digital Economy with Data Analytics at #HTNEXT

By now, most hospitality companies are in the midst of some form of digital transformation to meet the challenges of interacting with today’s connected consumer.  Hospitality executives know that they should be using analytics to take advantage of all of the new data sources created by digital interactions, but it’s often difficult to understand what it all means, and where to get started.  
During #HTNEXT, Dr. Kelly McGuire, author, analytics evangelist and vice president, advanced analytics for Wyndham Destination Network, will present on this topic during her session titled: "How to Survive and Thrive in the Digital Economy with Data Analytics." During her session, McGuire will demystify this complex area of data analytics, talking about the technology, people and process changes that are required to support an effective digital transformation. Attendees will come away with a solid understanding of where the opportunities are and how to advocate for adoption in their own companies. The session will take place on Thursday, April 13 from 8:45 a.m. to 9:35 a.m.
McGuire leads a team of scientists and developers that build custom analytical solutions for Wyndham's vacation rental business, as well as the RCI exchange. She is an analytics evangelist, helping hospitality and gaming businesses infuse science into the art of hospitality with big data and analytics. She is the author of two books on analytics in hospitality, “Hotel Pricing in a Social World” and “The Analytic Hospitality Executive.”

Prior to joining Wyndham, McGuire led SAS's Services Industry Global Practice, a team of domain experts in hospitality, gaming, travel, transportation, communications, media, entertainment and the mid-market. She was responsible for setting the strategic direction for the practice and defining the industry portfolio and messaging for her industries. Before taking on this role, she was the industry marketing manager for Hospitality and Gaming at SAS, responsible for the outbound messaging regarding SAS's Hospitality and Gaming capabilities. She also worked with the joint IDeaS and SAS product management team, gathering requirements for ancillary revenue management solutions such as function space, spa and food and beverage. McGuire was responsible for defining requirements and creating the market strategy for SAS Revenue Management and Price Optimization Analytics, which is the analytics engine for IDeaS G3 Revenue Management Solution.

McGuire has a BS from Georgetown University and a MMH and PhD in Revenue Management from the Cornell School of Hotel Administration, where she studied with renowned revenue management researcher, Dr. Sherri Kimes. Her research has been published in the Cornell Hospitality Quarterly, Journal of Pricing and Revenue Management, Journal of Hospitality and Tourism Research and the Journal of Service Management. She is a member of HSMAIs Revenue Management Advisory Board for the Americas, and is a Fellow with the Cornell Center for Hospitality Research, where she is the author of the CHR Insights Blog.
HT-NEXT unites two industry leading events, Hotel Technology Forum and HTNG North America, into one immersive networking and educational event for hotel executives and solution providers. HT-NEXT is where business and technology meet.

To learn more about HT-NEXT, visit http://www.ht-next.com.
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