Skip to main content

Learn How to Select True Innovation Partners at #MURTEC

To be truly innovative, requires a unique way of looking at problems and the solution providers one hopes will solve them. When it comes to selecting technology to take restaurants from laggard to innovator, there is even more to consider in order to find solutions that go beyond the standard.
On March 7, 2017, Peak Portfolio CEO Allen Eskelin and Peak Portfolio Vice President Brian Christenson will discuss this topic during a MURTEC University workshop titled: "Selecting Innovation Partners." They will share their expertise on how any size company can overcome the challenges inherent in vendor selection to find and choose innovation partners. 
Attendees will learn: How to manage a vendor selection process while evaluating a supplier’s ability to innovate and integrate; how to overcome the challenge of selecting something that isn’t quite created yet; and the importance of identifying the experience operators hope to create before selecting a technology partner. This interactive session will also afford attendees time to share specific challenges they face in vendor selection, providing an opportunity for group discussion and problem solving. Attendees will leave this session with actionable advice on how to make the right technology supplier choices when the focus is on innovation. 
Register before Dec. 31st for $295 to save $500 off the regular price.
Allen Eskelin is founder and CEO of Peak Portfolio, a management consulting firm focused on technology vendor selection and negotiation with clients such as Dunkin' Brands, Papa Murphy's, Microsoft, Culver's, and Nautilus. He is also the author of Technology Acquisition (Addison-Wesley Professional, 2001), the first book on the topic of technology vendor selection. Prior to consulting, Allen spent 13 years with Gateway and Starbucks. While at Starbucks, Allen led the launch of the Starbucks Card ($18B loaded on cards in 13 years) and its subsequent expansion to domestic licensed partners (hotel, grocery, airport, and online) and international partners. He also led vendor selections/negotiations for all retail systems technologies and services from 1998-2005.
Brian Christenson leads the Retail Practice as consulting director of Peak Portfolio. Brian was previously at Starbucks for more than 22 years in various capacities leading the growth of the business. Notable accomplishments include developing retail solutions for POS and back of house when there were 250 stores. As the company expanded globally, Brian led the development of the International IT organization including developing strategic partnerships with key vendors to support the expansion. This opportunity led to roles in developing retail systems for Japan while based there, moving to Australia to develop the Retail presence and then leading the technology Strategy to grow the Asia Pacific region. Brian finished his career at Starbucks by developing a Technology Merger and Acquisition strategy for the company.
Now in its 22nd year, the Multi-Unit Restaurant Technology Conference (MURTEC®) produced by Hospitality Technology, has become the “Gold Standard” event for education and networking in the restaurant technology industry. Hosting 700+ restaurant technology executives and solution providers, the event has grown every year to expand on all fronts – more technology, more education, more networking –all while still maintaining an exclusivity and intimacy that fosters invaluable peer-to-peer idea-sharing.
MURTEC remains at the top of restaurant industry events because of its laser-focus on providing IT leaders and solution providers with a forum to learn about and discuss issues of the day and consider action plans and future investments.
Who attends MURTEC?
  • Tech-savvy and growth-oriented restaurant companies
  • Top executives (including C-suite and VP level executives) across technology, finance, operations and marketing
  • CEO/President/Owner
  • Restaurant Groups, Franchises and Independent Operators across full-service, fast casual and quick-service brands
This ad will auto-close in 10 seconds