The Leading Hotels of the World Introduces New Travel Advisor Portal

Michal Christine Escobar
Senior Editor, Hotels

The Leading Hotels of the World, Ltd. (Leading Hotels) has collaborated with TravPRO Mobile to create a learning and sales companion for travel advisors. The platform provides advisors with insider access to a wealth of product resources and sales support for Leading Hotels’ more than 400 worldwide members.

The new training and sales platform begins with an interactive learning experience that provides an overview of the brand and its members. This includes information on membership qualifications, remarkable on-property experiences, and insider advice on working directly with Leading Hotels’ specialized reservations and sales teams.

A multi-modal approach is used throughout the platform. This maximizes learning, retention, promotion, and future sales success through audio-visual components, interactive questions, and content that is easily shareable with clients. The platform has a responsive design, so from browser to tablet to phone, advisors can seamlessly learn, promote and sell the portfolio on their own schedule and even offline when using the mobile apps.

“We are thrilled to launch our new advisor portal with TravPRO at this crucial moment,” said Chris Walker, senior vice president and chief commercial officer for The Leading Hotels of the World. “As we move forward out of one of the largest crises to ever hit our industry, it is imperative that we provide market-leading products for our members and our valued travel advisor community. Advisors, like the entirety of the travel industry, faced tremendous business disruption throughout the pandemic. This platform was created to provide our members and advisor community with tools that delight their clients and help them successfully accelerate their business recovery. We spoke with both stakeholders to co-create a platform that best serves their needs. The result is an interactive and intuitive platform that will transform the sales landscape for our portfolio.”

Travel advisors will build upon their “Leading Insider” status as they progress through chapters on such topics as private residences and villas, as well as outdoor experiences featured at properties worldwide. Once training chapters have been completed, Leading Insiders have full access to the Retain section which condenses product knowledge from the training module into a 24/7 resource which can be used as a quick refresher or even as an impromptu sales presentation with clients and prospects. Content will be updated on an ongoing basis by the Leading Hotels team to ensure advisors can continuously learn about member and brand developments.

The new platform goes well beyond training by enabling advisors to promote and sell the Leading Hotels portfolio confidently with quick-shareables in the Promote section like stunning hotel imagery, member special offers, and inspiring itinerary ideas. The Sell section provides deep sales support and resources so advisors can make bookings anytime, anywhere. Also integral to the platform is a complete Hotel Directory of Leading Hotels’ 400+ member properties, searchable by destination, with a Hotel Spotlights area featuring multi-media showcases on individual properties which advisors can share with prospects with one click or tap.

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