Latin American TOTVS Signs on as SiteMinder’s 250th PMS Connectivity Partner
The largest enterprise technology company in Latin America, TOTVS, has entered into a partnership with SiteMinder to become the 250th property management system (PMS) provider that will connect into SiteMinder’s hotel guest acquisition platform.
The partnership, which comes one day ahead of the ABAV Expo in São Paulo, will allow the 2,500 hotel users of TOTVS’s PMS – CMNet – to enhance and automate the distribution of their rooms to the vast sales channels that are available through SiteMinder’s platform. SiteMinder’s channel network includes more than 350 global online travel agencies, wholesalers, global distribution systems and online booking engines, including Latin America-based Despegar, BestDay.com and PriceTravel.
Claudio Cordeiro, hospitality director at TOTVS, says, “While cloud technology and newer trends such as artificial intelligence have certainly grown across the region, many hoteliers remain unaware of the benefits of automation – and the fundamental need to invest in technology. Our partnership with SiteMinder is about educating hoteliers that it is not only the day-to-day operation of their hotel property that they can manage through their PMS, but their entire distribution and online marketing strategy.”
TOTVS has dominated the Latin American travel industry, in particular, in Argentina, Brazil, Chile and Uruguay. It now joins SiteMinder’s fast-growing, global network of PMS providers that offers hotels a single system from which to manage their guest and booking data.