Lake Lawn Resort Selects Solution Suite from Rainmaker to Increase Profitability and Outperform the Competition

The Rainmaker Group (Rainmaker), a provider of cloud-based hospitality revenue and profit optimization software, announced that Lake Lawn Resort in Delavan, Wis., selected a comprehensive solution suite, including guestrev, grouprev, revcaster and revintel, to optimize hotel revenue and drive competitive advantage at the 271-room property. The agreement expands Rainmaker’s footprint in the upscale hotel and resort market.

Lake Lawn Resort, located less than 90 minutes from Chicago, is a popular destination for couples, families, wedding parties, and business groups. The property’s management team wanted a comprehensive revenue optimization suite that not only would allow them to analyze total guest value and gain an edge on the competition but also would interface with other software systems the hotel uses, including solutions from Springer-Miller Systems and Amadeus. In addition, they wanted a cloud-based suite that would offer predictable IT costs and provide an accelerated return on investment. After a thorough review, they selected the Rainmaker solutions based on features, functionality, and ease of implementation.

“This is our first automated revenue management system purchase, so we had a lengthy list of items on our wish list,” said Jacob Davis, director of resort revenue at Lake Lawn Resort. “We talked with several other vendors, but none of their systems had the ‘wow factor’ of the Rainmaker suite. Already, guestrev has helped us with pricing recommendations, while revintel has helped with forecasting and budgeting. We’re doing better than ever in terms of both occupancy and RevPAR, and we look forward to seeing what the future holds as we continue to use the Rainmaker platform to build our business.”

Lake Lawn Resort has implemented the following revenue and profit optimization solutions from Rainmaker:

• guestrev, an intuitive and easy-to-use revenue management solution that analyzes total guest value across a hotel or casino property to forecast and price rooms;
• grouprev, an innovative group pricing solution that streamlines the process of responding to group RFPs by analyzing historical data, future demand and price sensitivity to recommend the best pricing for group business;
• revcaster, a powerful rate shopping tool that gives hoteliers access to real-time actionable market data, so that rates can be set against the competitive landscape; and
• revintel, an intuitive business intelligence solution that improves day-to-day revenue management by mining various data sets and providing deep insights at a granular level.

Situated on 250 acres along Delavan Lake’s picturesque shoreline, Lake Lawn Resort is the ultimate destination for year-round getaways. The property includes 271 guest rooms, three restaurants, three pools, a fitness center, a marina, a full-service spa, and more than 32,000 square feet of meeting space. The resort is also home to the championship Majestic Oaks Golf Course, one of the Midwest’s premier golf destinations.