La Quinta Resort & Club Overhauls Website to Boost Web Presence

La Quinta Resort & Club, a member of The Waldorf Astoria Collection, has selected I-Sites to provide design expertise, content management and online marketing tools for the property, including a comprehensive redesign of laquintaresort.com. The new website, which will launch in early 2011, will fully leverage all of I-Sites’ proprietary solutions for websites, including HandsOn Web CMS, HandsOn Applications and HandsOn Mobile. These strategies are designed to further expand the historic Palm Springs resort’s online presence and provide increased functionality.
 

"We are thrilled to have selected I-Sites as our new website developer and online marketing firm," says Jim Pedone, vice president of sales and marketing for La Quinta Resort & Club. "I-Sites has clearly demonstrated their ability to create a ’sense of arrival’ with their innovative website designs, and that’s exactly what we’re looking for - not to mention their years of experience working with luxury hotels. It’s so important to find a forward-thinking partner in today’s fast-moving online world, and I-Sites is a perfect fit with our new marketing strategies and goals."
 

Along with a complete website overhaul and an all-new online strategy, La Quinta Resort & Club will also utilize I-Sites’ backend solutions and especially look to HandsOn Web CMS, to manage the content of the numerous products and services offered by the property. "Our resort has many online revenue-generating capabilities—golf, spa, real estate, meetings and leisure travel—each of which could warrant their own stand-alone websites and individual e-commerce strategies," says Bob Buttaro, director of marketing communications for La Quinta Resort & Club. "With I-Sites’ platform, not only will our team be able to easily manage our content in real-time across all of our revenue-generating areas, but more importantly, we can provide our guests with an ’experiential’ web-based tour and an in-depth understanding of all we have to offer."

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